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Difference between active voice and passive voice

When I was teaching freelance writing at the University, we regularly discussed the difference between active voice and passive voice. It’s much easier to write with a passive voice than an active one, but the benefits of turning it around are powerful. First, your...

Remove redundant phrases

Before you can remove redundant phrases, first, you have to recognise that they exist and in some sectors of business that is near to impossible, for example, government, science, insurance, etc. The majority of people will have heard the saying, “why use three words...

Check headings and sub-headings when editing documents

As a freelance copywriter, I see many problems when I’m editing documents, one of them is the placement of headings and sub-headings. Many documents have them scattered haphazardly throughout with little, if any, connection to the following text. Alternatively, some...

Why you should write down your goals

Despite what you may think, setting goals is not difficult and they are more achievable if you write them down. All it takes is a little time to think about what you want to achieve and then write a plan to make it happen. If you don’t write down your goals, they are...

Communicating clearly

As a freelance copywriter, I know the importance of communicating clearly with prospective clients. I also know that the rules for content writing have changed, but not many other people have taken any notice. Some untrained writers still churn out what they think...

Are you having trouble writing tender submissions?

As a freelance copywriter, I’ve helped many companies with writing successful tender submissions. This tip is to help you understand what you need to include when writing winning tender submissions. You must demonstrate to a prospective client that you’re the best...