Project Examples

Barb has had the privilege of using her copywriting and freelance journalism experience while working with many clients to promote their businesses and projects. A few examples are shown below:

Freelance Journalism

Barb has had more than 1,000 articles published in newspapers and magazines. A 400 word article she wrote about a country hotel filled its rooms for three years, so she knows her words work.

Barb wrote for the West Australian Newspaper for seven years as a freelance, Homes and Living Magazine for the same length of time and Australian Auto Action as a motorsport writer for ten years.

Articles can help prospective customers learn about your business.

Private Businesses

Copywriting and Freelance Journalism

Laser Electrical – Copywriting and Freelance Journalism

Barb used her skills to prepare monthly newsletters using MailChimp. Researched and wrote the company’s Capability Statement, award submissions and website content, plus other material as required.

Corporate First Aid Australia Pty Ltd

Copywriting and Technical writing to produce training materials and assessment resources to audit standard. Freelance Journalism skills to research and write a monthly newsletter and writing tender responses.

South West Tree Safe

Researched and wrote responses to tender requests.

Training & Safety Consultants – Copywriting and Freelance Journalism

From 2001 to 2018, Barb used her skills to prepare the following material:

• Researched and wrote the application material for TASC to become a Registered Training Organisation including writing the submission and all additional documentation
• Compiled the WorkSafe application for accreditation to train the Five-Day Training Course for Occupational Health and Safety Representatives
• Rewrote/wrote the OHS training course manuals including assessment tasks and Power Point presentation.

The success of these manuals led to:

• Writing/rewriting the manuals, assessments, etc. for the Five-Day Training Course for Occupational Health and Safety Representatives for the Offshore Oil and Gas Industry
• Editing/Rewriting/writing the manuals, assessments, etc. for the Five-Day Training Course for Occupational Health and Safety Representatives for the Seafarers Industry
• Writing short courses as and when required
• Updating all manuals when legislation changed
• Writing tender responses as and when required
• Conducting a marketing campaign including writing the material and contacting prospective clients
• Redesigning and editing/rewriting the website.

Ongoing projects when required including preparing tender responses.

Government

AQWEST-Bunbury Water Corporation – Copywriting and Freelance Journalism

Barb held the Public Relations Consultancy for six years. She met with the client monthly, and as required, to discuss the PR for various projects. Her duties included, but not limited to, writing articles, media releases, newsletters, reports, organised events, arranged radio interviews and other material for client’s approval, placed articles, advertising, etc. in local press. Generally worked with the media to ensure a positive image. The 2013 Annual Report was a finalist in the WS Lonnie Awards.

Department of Agriculture and Food WA – Contracted Expert Editorial Consultant

Met with the client to discuss various projects. Met with client to discuss business cases being prepared for grant applications and her appointment to research and write supporting communications plans to meet set guidelines. Wrote three comprehensive communications plans for the Grains Section.

Department of Regional Development

Contracted to research and write six case studies for completed Royalties for Regions projects.

Department of Transport

Short-term contract to research and write a case study for a completed regional airport upgrade funded by Royalties for Regions.

South West Catchments Council

One-off contract to research and write annual report and work with her graphic designer on the concept and design of the report, plus a double page newspaper feature. The report was also made into an interactive pdf for the client’s website.

City of Bunbury/Goomburrup Aboriginal Corporation

Commissioned to work with video production company to film a year long project and then produce a DVD. This included project coordination, writing scripts and liaising on editing, plus obtaining approvals.

Department of Agriculture

Writing, Editorial and Media Consultant – Rolling five-year contract for the “Time to Lime” Project. The funding bodies and the Department considered this an outstandingly successful information extension project that reached and surpassed all media milestones. In more detail, the Media Consultancy consisted of:

• Rewriting technical information into a user-friendly style
• Interviewing scientists/researchers and writing feature articles for publications
• Editing technical/scientific farmnotes
• Rewriting and editing where necessary a series of six Project Update Books, one for each year of the project. This included creative concept for the covers, editing content and project management through to print
• Producing demonstration and survey books, including creative design, editing and print management
• Preparing information for the website
• Writing and designing a series of 16 editorial advertisements for the Countryman Newspaper, typesetting ready for print
• Designing a series of editorial advertisements for the Lime Industry and writing the copy
• Writing and designing a full colour wrap for the Countryman Newspaper, including selling the advertising space, writing the advertising material and project management
• Researching and writing media releases
• Arranging radio interviews, and
• Advising Project Manager on various aspects of media coverage.

Give Barb a call or an email to discuss working together.