We wanted to let you know that we were awarded the contract for a five-year term. We can’t thank you enough for all your help with our tender, you made it all so easy.

Caroline Dean – WA Hydromulch Pty Ltd

Nothing ever seems to be too difficult for Barb to tackle and the results are first-class. Her approach is friendly and very helpful. I have no hesitation in recommending Barb.

Ray Cooke, Managing Director – Training and Safety Consultants

Thanks Barb, you do an outstanding job as my editorial and media consultant.

Jane Goff, Director – Corporate First Aid Australia Pty Ltd

Copywriting Services

My Copywriting Services cover a wide range of materials. I use plain English to write everything from blog posts to technical materials and training products so your clients can clearly understand your messages and act upon them.

Copywriting for Advertorials/Editorials

Advertorials are not the same as editorials. As the name implies, advertorials are like adverts where companies can promote their products and services. By contrast editorials give readers information only about products and services, they are not adverts. For example, if you pay for advertising, depending on the size, you are usually given editorial space so you can give readers more information. Every word I write counts, so your editorial is much more cost effective.


As a freelance journalist, I have written more than 1,000 articles that were published in newspapers and magazines. For example, a 400-word article about a country hotel filled its rooms for three years. My words can help grow your business too. In fact, articles are great marketing tools, you can put them on your website or send them to prospective clients.

Copywriting for Blog Posts

Blog posts are one of the most effective ways to give customers information and educate them about your products and services. I write lots of blog posts on various subjects for clients. Just give me the topics and I will research and write the posts, which are excellent for promoting your products and services.

Company Profiles

I create company profiles that showcase your professionalism and achievements. More importantly, in your profile I highlight what you can do for your prospective clients. Regardless of your industry sector, I tailor every profile to suit individual needs. I can also help you keep your profile up to date so it remains effective.


Editing and rewriting content are a big part of my Copywriting Services. I tighten up content and change passive to active voice, and can remove government-speak, legalese and other industry jargon from all forms of content. I’ve worked on updating company documents including policies and procedures, for various business sectors. Editing and rewriting occupational health and safety material can be complex, but this important area of business is one that I am well versed in. Plus, I edit environmental reports, technical documents, update training materials, operational procedures, and more.

Copywriting Services for Newsletters

Great newsletters can keep you in touch with your clients. Newsletters help clients learn about your new products and services or give them valuable information. They are excellent marketing tools. I design and write newsletters to educate, inform and increase a company’s market share. I can also use MailChimp or other platforms for your campaign.


Reports need good structure and design that why I include researching and writing or editing and rewriting reports in my Copywriting Services. An effective report means the person receiving it can quickly understands the content and act upon the information. I can either research and write your report or edit your material to ensure that it is easy to navigate and has readable content. My aim is to make a difference to how the report is received.

Submissions and Tenders

Many industries and especially government departments, advertise tenders for various projects. You must persuade the company/government department that your company has the experience and skills to do the job. I work with you to write an effective response. In fact, I have an outstanding success rate and have helped many clients win contracts worth millions of dollars.

Technical Writing

If your written material is full of jargon and industry-specific content then you’ve failed as a communicator. I am experienced and skilled at turning hard to read technical material into reader friendly copy. I’ve helped solicitors, engineers, builders, electrical contractors, cleaning companies, etc., to communicate better. I write concisely and in plain English and this will set your company apart from your competitors. Your reputation as a good communicator will increase.

Copywriting and Training Materials

Your students need to have training resources they can easily understand so they can quickly grasp and retain that knowledge. I hold a Certificate IV in Training and Assessment and write learner guides and assessment tasks to audit standard. In the past decade, I have worked with private Registered Training Organisations and TAFE Colleges to write user-friendly training materials. If you us Articulate online training software, I have some experience uploading interactive training materials.

Website Content

Your website is your window to the world, so don’t miss the ideal opportunity to make the right impression. I write attractive landing pages that include your chosen keywords and/or phrases. Regardless of the size of your site, I can write the content. The graphics may attract a person/company to your site, but the words keep them there. If you want an excellent website I recommend my designer at Web and Print Hub.

Please send me an email today if you need more information about any of the above Copywriting Services or wish to make an enquiry about a project. All enquiries welcome.

Barb Clews